![]() ![]() Both Facebook and later Google, took a blunt approach much to the chagrin of lenders and service providers. Seven months after HUD’s complaint Facebook announced sweeping changes. It was nearly two years later in August 2018 that HUD filed a formal complaint against the social media giant for discriminatory advertising practices. An investigation by ProPublica broke this news in October 2016. It was just over two years ago Facebook faced scrutiny from federal regulators for allowing those offering credit or housing finance to restrict ad audiences by race or religion among other questionable metrics that would violate HUD’s fair housing rules. Google’s restrictions are not necessarily novel nor unexpected. In just a moment we’ll hear from our online SEO expert Josh Johnson to find out. ![]() All which may have you asking if these changes will kill future reverse mortgage advertising on the world’s most popular search engine. The news of these restrictions created quite a stir among industry brokers and lenders who heavily rely upon targeted Google ad campaigns. The restrictions apply to content related to housing, employment, credit, and those who are disproportionately affected by societal biases.
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